Social Media Graphics

Whatever you are posting on social media platforms, that convince your audience to see and get engaged. Social media graphics are everything for creating brand awareness. It defines your business goal and also works as a visual identity to attract target audiences. More than 2 billion people are using these platforms every day- it gives a pretty chance to build a social network and market for your product.

But why you are not able to reach your audiences- it’s just because the content you have posted not able to ” Stop Scrolling” them. Every Social Media platforms have different dimensions for a shared post, timeline photos and more. To fit the content in their required sizes, you need to have a fair knowledge of them before.
Let’s take a look at the guide for creating social media graphics that make your audience sure to click.

10 Easy Tips for Social Media Graphics

1. Choose Your Goal

First is to determine for whom and why you are creating this social media graphic design – it’s the goal. To find it, you need to ask some question from yourself:
what is the purpose of the post?
On which platforms you will post?
Who is your target audience and which devices they are using?
What message do you want to spread from your post?
What action do you want your users to take after seeing?
Is this post to bring traffic on the website or increase engagement on the page?
Hence, it is the most important step before creating any design. It helps to put less effort into telling your message to your audiences.

2. Color:

Second most complex and important aspect of any design. Color helps to evoke a feeling, create an atmosphere and hold alone strong individual experiences. Use color in Social media graphic design that tells a story to the audience.

Be aware of color combination or color schemes to stand out your brand. Always stick to 3 or 4 colors. As it has already said that color effects psychology, emotion and response of your audience. For that, you must consider specific hues or exact color pairing to maintain brand consistency. You can take help of professionally designed color palettes or the color wheel.
Here is given two examples to understand the vital role of color in the graphic design:

here three colors are used to design an eye-catching invitation post for any social network. you can see eye-catching colors related to the message that comes off as delightful and pretty good.

3. Right Size

We mostly focus on how can a Social media design be good but the fact right size of design also matters a lot. Because every Social platform has their respective specified dimensions to post any design. First of all, you need to identify on which social media you are going to share.

It may seem tiresome to resize every post according to the platform but can enhance the user experience and prevent cropping out the right element.
In addition, social media changes the size and type of graphics from time to time, so it’s better to keep yourself known about the latest specifications of each platform.

The best way to know all about the right dimension is to go straight to the source. Startuplauncher.org created a Guide of Social Media Image Sizes of image specifications on the top social networking sites.

4.Typography

Typography brings life to a design. Aligning the perfect font with the images can give a big reflection of your brand’s personality. While the selection of font or fonts for your design just keeps in mind the readability.

The font is everything which reflects your brand and makes sure that your message can be well interpreted. It works more powerful than the copy.
It takes a lot to pick font wisely and deliver the right tone. You must not use more than 3 fonts. Serif-fonts are for print and sans-serif is for the web.

Arrange fonts to make the text more comprehensible and engaging for social media content. At last, make sure that your message well received by the audience.

5. Contrast

Contrast applies everywhere in a content. It makes your design to look unique and attractive. The way to apply it through the use of colors.

The Key factors to maintain the right balance to the design:
1. Choose the right text sizes that contrast well with your graphic.
2. Use white space or negative space around the text, shapes and other elements.
3. Always balance by using a light-colored background with a dark-colored background(and vice versa).

Use those color combination which opposes each other. It makes a lot easier for audience to indulge in and ingest the message written on the design.

6. Visual Identity

To turn more attention on brand identity, you need to focus on elevating your brand story. The basic building feature is the brand consistency – that means repetition of key brand ingredients such as logo, text, and colors etc.
It means familiarize the content you post every time with your brand. Before posting on social media, make sure to include logo and other relevant text related to your brand. It shows a cumulative effect which you want.