Social media platforms for your business

Social Media Platforms for your business

Social media platforms for your business

 

At the moment, you have already set for marketing your newly started business or existing business on Social Media. But confused about how to use social media platforms to approach your customers and which of these are right for your business?

Undoubtedly, Social Media has changed the entire face of the marketing and advertising industry. Nowadays, from small to mid-sized business uses social platforms to reach out more and engage customers to buy their products. Social Media has become boon for marketing and attracting a lot of audiences. Constantly, it is growing to support and digitalize small business more and more.

Here are some of the top social media platforms which fulfill unique purposes and have different features.

6 Social Media Platforms for Business

1. Facebook

The biggest platform among all the social media networks on the web, as it has 2 billion users equal to the population of China. Most B2C and B2B businesses start from this to connect people from across the globe. It has many features to help small business to grow widely.

Features:
  • Create and post informational content in the form of images, text, videos etc.
  • Provide a great platform to advertise to drive traffic and generate sales
  • It requires lower maintenance and management cost.
  • Encourage the idea of social networking to know more about customers and engaging them.
  • Run campaigns with organic and paid posts to attract followers.

2. Instagram

Instagram is a visually attractive social media platform, which brings a lot to engage your customer. But it is an entirely mobile application, you can’t do much on the desktop. In addition, it’s the second most popular media among social media marketers.

Features:
  • A large platform to reach organically millions of users over the world
  • Provide unique filters and editing tools to post delightful contents
  • Encourage more to share and evoke feelings related to posts
  • Allow users to add hashtags to get involved with your brand

3. Twitter

It’s a platform which carries the ability to viral anything in a minute. Here, you can post the latest news, post updates regarding your business. It has around 335 million active users. Twitter is a  way to market a business with the effective audience to share feedbacks right away.

Features:
  • Quickly spread the content by retweeting and sharing
  • Popular for (#) Hashtag functionality
  • Raise concern among people  for participation
  • Generate immediate responses after tweeting any event or news

4. YouTube

Popular social media platform for its high-quality video sharing ability. It has over 1.8 billion users over the Internet. YouTube is a Google product where people can enjoy and view an endless list of videos. Here, businesses can attract audiences by making quality videos of their product.

Features:
  • Provide numerous chances to earn money from a video
  • Creative and visual content generate more traffic
  • Help to optimize rank in the search results

5. LinkedIn

It’s not the most popular platform but has become the best professional social media on the web. LinkedIn fosters users and companies for building professional relationships among them.

Features:
  • Easy to target interest of industry for job purposes
  • Provide LinkedIn Group option to communicate directly
  • Encourage to post the resume and showcase the businesses
  • Build trust and relationships among people of the various profession

6. Google +

Lastly, the least used social media platform but effective in every way.Google has put a lot of efforts to make this social media platform a worth for social networking. It is basically a wonder tool for SEO.

Features:
  • Provide a platform to create links within the introduction for that redirect on your website
  • Add people to Google + circle to share your content
  • Useful to build Public Relations

Conclusion,

Over a decade, these platforms have changed the way to do marketing. So what you are waiting for, make a strategy to pull your target audiences and achieve whatever response you want to.

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