How to create an SEO Strategy

All we worry about how to generate lead sales or drive traffic on the website. Search Engine Optimization seems like mythical solutions to all these worries. Many businesses have started to understand the basic concepts of SEO and why it’s so important. But what they are doing wrong, it’s planning out an SEO strategy in which they create content for the keywords their customers are searching. SEO strategy is basically a process to organize website content topic-wise where search engines can easily understand a user’s intent.
Here are some guidelines to focus on SEO strategy of 2018. Then, follow these steps to create an SEO strategy.

1.Analyze your Website

Firstly, you must know your website platform is a modern or outdated platform. If it’s an outdated platform, then you need to switch with a modern platform. Modern platforms are easier, faster and more secure to optimize when there’s need to change in the website. Some recommended examples of modern platforms are Hubspot, WordPress or Squarespace.

Secondly, decide whether or not there’s a need to improve your website design or make much user-friendly for SEO purposes.

It is crucial to know the basic information of your website before going for the optimization page. SEO will show less effect if your website is not updated or user-friendly.

2. Make a list of short-tail keywords

After analyzing, the next step is to make a list of short keywords to see organic growth on your website. These topics must make sense for your product or service. To begin, arrange a list of short-tail keywords for each topic you have listed.

You can use Google Keyword Planner or Google Trends to identify 10-15 keywords and measure search volume and competition. Then narrow down and rank them in order of priority or relevance to your business.

3. Make a list of long-tail Keywords

Long-tail keywords are phrases of three or four keywords. But Why to use long-tail keywords for SEO? Because people usually tend to use highly specific phrases for searches. These specific searches are far better than generic searches, as it helps to generate sales. Long-tail keywords tend to be far easier to rank well your website on Search Engine Pages.
As per knowledge, these keywords work like pillars for content creation on any topic and to achieve a higher ranking.

4.Build a Content Strategy

Content plays the main role for ranking well your website. So it is must-to use content strategy and execute well for not missing any serious search engine rankings. Within the content, you must remember not to do keyword stuffing as it will inflate your site ranking.

5.Set up a Blog

Blogging is an amazing way to engage more users and rank for keywords. If your website doesn’t have a blog, then set one up. It just works like another web page for getting rank in search engine result pages.

6.Link-Building Plan

It’s Off Page method of SEO. Above steps are for On-Page Optimization, applies on the website and its content. Link-building means to create back links on other web pages or blogs to bring traffic on your website. For it, you can start sharing your website links on Social Media Platform or share a few blogs on them.
Another way is the guest blogging opportunities on other blogs to attract inbound links and getting linked to industry influencers or bloggers.

7.Connect with the Latest SEO practices

Always get updates on the best practices and approaches of SEO, some way it is difficult to be on track. But there are multiple online tools to let you connect with latest SEO trends or news. These tools help you to create an impactful SEO strategy and improve your website.

Some of the best tools are :

SEOMoz
SEMrush
Search Engine Land
SEO analyst
Search engine watch

8.Track your SEO Success

SEO can take a lot of effort and time. This time and effort become worthless if you not able to see fruits of your labor. There are many metrics tools to track and measure your success on a daily, weekly or monthly basis.
It allows tracking overall organic track and how your pages are ranking well under listed keywords. You can also keep track of it by creating a monthly dashboard using web analytics or Google Sheets. This helps you to monitor that how much traffic comes to your website.

Also, tracking converted leads, ROI, indexed pages and ranking on SERPs (search engine results pages) can help you to seek more opportunities.